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AARP Voting Awareness Campaign
Client
AARP
Project Goals
To raise awareness among voter caregivers in Native American communities about the essential details of the voting process, including when, where, and how to vote.
Overview
KAT & Company partnered with AARP to create one (1) 30-second graphic animated video highlighting voter engagement for caregivers. KAT distributed the videos to the target audience on the GoodHealthTV® Network nationwide and online before election day.
The Approach
KAT worked with AARP to develop a :30 video that was culturally reflective and engaging to the target audience. KAT also worked on deploying 30 additional GHTV players across the country to places the target audience are likely to frequent.
The Results
- 30 new GHTV players were installed and subscriptions were provided to elder care and community centers
- 1,812,520 total GHTV plays with an estimated impressions of over 10 million
- 1,360,259 impressions and 15,633 clicks on the online video ad over the course of 2 months leading up to election day
30
GoodHealthTV® players installed
1,812,520
GoodHealthTV® plays
1,360,259
over the course of 2 months leading up to election day